Wouldn’t it be nice if your online business suddenly took off? Right now, you’re probably struggling to make an impact and reach your target demographic. You’re not alone. Many Internet entrepreneurs have a hard time earning anything substantial due to a lack of growth. Even if they do have some form of success, many get to a point where the business plateaus and they get stuck in a state of limbo.
Starting to sound familiar? What if I told you that the success you’re after is within reach? You just have to work a bit harder for it!
The One Funnel Away Challenge (OFA) is a unique program that’s geared toward helping online businesses reach their full potential. It doesn’t matter whether you own a dedicated e-commerce business with products to sell or you simply rely on affiliate marketing and advertisements to produce income, the OFA challenge can help you see the results you’re after.
What is the One Funnel Away Challenge?
At its core, One Funnel Away is a 30-day program that’s built to help you create the perfect funnel. Whether you’re a seasoned pro with tons of experience creating funnels or you’ve never made one in your life, the One Funnel Away Challenge is meant to inspire you and create the funnel that’s going to change everything.
The idea behind this program is that every online business owner is on the cusp of greatness. The program helps you push your business to the next level and finally create that funnel that’s going to make an impact with audiences.
What is a Funnel?
If you’re not familiar with sales or marketing, the concept behind One Funnel Away can be confusing. Don’t worry, we’re here to clear things up!
Essentially, a funnel refers to the sales process. It’s the subconscious and conscious journey that consumers go through when they purchase a product or service. Online, the funnel can even be used to generate more traffic, create leads, and increase overall brand awareness.
The funnel is one of the most important things to invest your time and money into. When you’re promoting a product or service online, you’re casting a wide net in a very saturated market. You might as well be screaming into the void!
Funnels help to generate buzz and build your audience from the ground up. How do funnels do this? Well, they work by catering to your core demographic in every step of the process. The goal is to guide customers further through the funnel until a conversion is made.
Depending on the type of business you do, the funnel may include several marketing steps along the way. It’s about managing the relationship with the customer, meeting their needs, and closing a sale!
Creating that perfect funnel for your business can have a huge effect on your bottom line. While there are funnel services and automatic apps that can provide you with some suitable results, nothing is going to beat a custom-made funnel.
One Funnel Away helps you build the custom funnel you need to take your business to the next level.
How Does the One Funnel Away Challenge Work?
The OFA Challenge is not like your average training course. It takes a unique approach to help you realize your full potential and make things happen!
The program utilizes many different materials. Not only are you getting ebooks and worksheets with tasks to complete, but you’re also getting access to audio recordings. These various materials work together to create a comprehensive 30-day plan that works!
1. Creating a Sense of Urgency
One of the most effective aspects of this program is the sense of urgency it creates. Don’t look at this program as an educational course. Look at it as an event!
The OFA Challenge happens several times throughout the year. But, it’s not a program that you will have permanent access to. That’s because it includes live elements, such as coaching and support. Thanks to those live elements, this isn’t a program that you can just breeze right through or not take seriously.
While that might seem like a drawback, it actually benefits you in several ways. Improving your business and your financial situation seems like a pipe dream for many. People might take some steps to see those improvements, it’s very easy to procrastinate or slack off.
With the One Funnel Away Challenge, that’s not possible. You have 30 days to create that potentially life-changing funnel. That’s only 30 days to lay the groundwork and implement the funnel. You will have no time to waste!
That doesn’t mean that you will be working on your funnel 24 hours a day. In fact, many can spend about an hour working on the challenge every day and still see amazing results.
All that said, consistency is key. As long as you’re putting the work in and staying under schedule, you can make it to the end of the program without any issues. The urgency that the program creates ensures that you don’t put things off. After all, there’s no better time than now to make a change for your business!
2. Changing Your Mindset
Another big part of the OFA challenge is how it trains you to change the way you look at marketing and sales. If you’ve been doing the same thing for years without seeing improvements, it’s easy to get discouraged.
The One Funnel Away program is all about empowering you to make those changes you need. From stories of inspiration to ongoing accountability, the program teaches you how to change your mindset and get things done!
3. Creating a Strategy
The main course material of One Funnel Away is the video missions. These videos are accessible every step of the process. They’re geared toward providing you with the tools you need to build effective funnels.
The videos cover a wide range of topics. At their core, the material is designed to help you strategize for your business. Every online business is different. While you will learn about proven techniques that you can easily adopt in your funnel, the goal is to help you create a sales funnel that’s catered to your audience and business.
As you watch the videos, you’ll learn about how to craft offers, offer sequencing, hooks, and so much more.
4. Implementing Your Plans
Now, it’s not enough to have a good plan for the bigger picture. You must also understand how you’re going to implement your new sales funnel. Turning your ideas into a reality isn’t always easy. These are complicated marketing techniques you’re going to be using!
Luckily, the OFA Challenge makes it easy to learn the skills you need. In addition to the core video missions, you’re getting separate video coaching. The video coaching series is taught by an entirely different instructor. We’ll get into that more in a bit.
For now, all you need to know is that the videos are focused on turning those abstract ideas into a functional sales funnel that benefits your site and business. The series encompasses the entire length of the program. Thus, you’re getting 30 days of high-quality material that you can use to your advantage.
5. Getting Support
Last, but certainly not least, it’s important to go over the access to support. One Funnel Away is not an easy challenge to complete. The skills you’re going to learn are far more complex than what you’d find in a standard marketing course. Thus, you may need some extra help every once in a while.
One Funnel Away gives you that direct access to support you need to succeed. You can contact a coach daily on live group calls.
The coach is focused on providing assistance while also holding you accountable. There is no room for excuses in the OFA Challenge!
This direct line of support and accountability is one of the things that sets One Funnel Away apart from other marketing programs. There’s no excuse for why you wouldn’t come out of the challenge with some success.
Who Created One Funnel Away?
One Funnel Away was created by a few individuals. The name you will probably recognize most is Russell Brunson. Russell Brunson is a seasoned Internet entrepreneur who is responsible for helping millions of people improve their business.
His biggest claim to fame is co-founding ClickFunnels. This innovative software is designed to help create sales funnels quickly and efficiently. It works well with the One Funnel Away Challenge. In fact, the OFA Challenge program is a great way to learn how to make the most out of ClickFunnels.
In addition to his involvement with one of the most popular marketing tools on the web, Russell Brunson is also a trusted author and podcaster. He’s written several books that are focused on helping people build successful online businesses. Russell Brunson has even been profiled by several big-name media outlets. He’s a very trusted source within this industry, so you can rest easy knowing that the information in the program is accurate.
Russel is responsible for most of the key information in the OFA challenge. His video missions are at the core of the challenge.
The other two creators of the One Funnel Away Challenge are Julie Stoian and Stephen Larsen.
Julie Stoian is a digital marketing expert. Features on the New York Times, Washington Post, and more, she’s also a big name in Internet business circles. Julie Stoian is part of several big brands and is seen as an authority within her field.
The same goes for Stephen Larsen. Stephen is an affiliate marketer and coach. He specializes in creating offers. Though, his expertise spans several forms on online marketing. Like Julie Stoian and Russel Brunson, Stephen Larsen is an authority in Internet marketing. He teaches several courses and actively works to help Internet entrepreneurs reach their full potential.
What Comes with the One Funnel Away Challenge?
The One Funnel Away program has tons of information to provide. The challenge itself is split up into daily tasks that you must complete. In total, there are five weeks of content for you to consume.
I know what you’re thinking. This is supposed to be a 30-day program, right? Well, the challenge includes a pre-training week. Starting before the event begins, this week of pre-training is meant to alter your mindset so that you can go into the challenge fresh and ready to succeed.
Once the challenge begins, you will continue with the program in sequential order. The various tasks and course material will vary each day. The program starts by introducing concepts of offer hacking. This first week will dive deep into generating leads, creating your story, and building the framework for your tunnel.
After that, you’ll move onto what the program calls the “Epiphany Bridge.” The second week of work will show you how to incorporate creative stories into your business and how to use those stories to your advantage as you connect with potential customers.
The final two weeks of the program are all about implementation. This is when you’re going to create that funnel and get it up and running!
The lessons you’ll learn from come in the form of videos. These videos are going to be the main content of One Funnel Away. You get 30 days of video missions from Russell Bronson and 30 days of coaching from Stephen Larsen and Julie Stoian.
Are There Any Bonuses Included?
The goods don’t stop there. The core challenge materials for this program are more than enough to get started on your funnel. However, the included bonus materials can take your skills to the next level.
You’re getting a lot of extras with this challenge. The bonuses can be sent to your home or you can download them directly onto your computer. Either way, these extras will prove to be useful as you make your way through the program. They act as supplementary material that will only help you in the long run!
1. The Challenge Workbook
This bonus is going to be by your side throughout the 30-day challenge. If you choose to get the physical version of this bonus, you’ll receive a spiral-bound book.
It contains pages for every day of the challenge. The book corresponds with the video series.
During the program, you’ll have tasks that you need to complete every day. The book is specifically designed to help you get those tasks done. Every day, you’ll see a checklist for the things you need to get done. There’s also a link to watch the day’s video, space for brainstorming, and more. It’s a must-have bonus that can help you stay organized and on track throughout the entire program.
2. “You Suddenly Lose Everything…” Book
Here’s a unique extra that could help you get out of a pickle one day! This 550-page book was created by asking questions to entrepreneurs who have generated more than a million dollars using successful funnels.
It’s a book about starting from the ground up and getting your business back on track after a disaster. 30 different people were interviewed for the book, so you’re going to get a lot of unique perspectives on business recovery.
Within the book, you’ll find action plans on how you can help your business survive, step-by-step instructions on what you should do to rebuild your company, and so much more.
3. MP3 Player Preloaded with Recordings
Wish that you could take those video recordings with you on the go? Well, now you can! This bonus includes audio recordings of each daily training video.
As a bonus perk, you’re also getting recordings of live training sessions from the very first One Funnel Away Challenge. In total, the bonus includes 51 audio files. They cover over 40 hours of training.
The included MP3 player is all set up for you. Just pop in some earbuds and start listening! You can use the MP3 player to participate in the challenge despite your busy schedule. Listen to the recordings while you’re running errands, working out at the gym, and more.
4. Access to Interviews
Finally, the last bonus included with the One Funnel Away Challenge is access to audio interviews. The program has been carefully curated to provide the best information possible. As a result, a lot of content was left on the cutting room floor.
These interviews may not have made the final program, but they still have tons of useful information that you can take advantage of. With this bonus, you’ll have access to behind-the-scenes interviews and actual live recordings of the very first One Funnel Away Challenge. They provide a unique insight into how the program was created.
The Pros and Cons of the One Funnel Away Challenge
Before you pull the trigger and enroll in the challenge, it’s important to consider what it has to offer. Here’s some information about the most notable advantages and disadvantages of the OFA Challenge.
There’s a lot to like about One Funnel Away. This is a program that was created by seasoned authorities in the world of Internet marketing. It wasn’t made by some random stranger with vague credentials. Russell Brunson, Julie Stoian, and Stephen Larsen are not new to this industry. They’ve all received some great media coverage over the years and have developed a nice track record among Internet Entrepreneurs.
That alone is a huge perk. The fact that you’re being taught by entrepreneurs who have seen success already makes all the difference.
The content itself is great, too. The video content provides in-depth information on how to create the most effective sales funnel possible. It’s not just general concepts and open-ended strategies. You’re getting step-by-step guidelines and information about proven techniques.
Ultimately, the challenge is very well-built. It’s easy to start and teaches people about an important marketing strategy that many entrepreneurs aren’t even aware of.
There’s only one negative aspect of One Funnel Away Challenge that’s worth mentioning. The design of the program, while effective, may not be feasible for all business owners.
This challenge is meant to motivate you and get you excited about the possibilities moving forward. That’s why it’s a challenge and not an educational course!
However, that lack of flexibility could be beneficial. There’s no way to do the challenge at your own pace. You must complete the program within the 30-day timeframe. To make matters worse, you have to follow the program to a tee. If you miss a day, you’ll fall behind and miss out on some valuable information.
If you plan on participating in the One Funnel Away Challenge, just make sure that you have an open schedule. Be ready to learn and create!
Conclusion: Is OFA Worth Trying?
The One Funnel Away Challenge is your ticket to making a difference and seeing success. Rather than pouring hours into ineffective marketing tactics, you can learn how to take advantage of sales funnels.
By completing this challenge, you’ll have to tools you need to take your business to the next level. Regardless of what kind of business you do online, a solid funnel can maximize your sales, increase revenue, and transform your business for the better.